Great idea. Same idea as creating a brand’s identity, when you identify what it is not.

…ersonas used in this way, but I think a third use of personas could be in creating an anti-persona: What are the qualities, beliefs, and demographics of someone who will never use your product? Temper your enthusiasm that “everyone” will use your product by soberly outlining the people who will never use it.)
Personas Are Garbage (And So Are Many Other Things, Come to Think of It)
4.5K
42
Merci Victoria Grace
Amy Stevens
·Follow
1 min read·
May 9, 2018
--
Great idea. Same idea as creating a brand’s identity, when you identify what it is not.
--
--
Written by Amy Stevens216 Followers
·510 Following
Overzealous dog mom, content design leader, succulent fanatic.
No responses yet
Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams